From Rev Ops to Marketing to Sales and even Value Advisory, successful implementation of SRM unifies all functions around customer-centricity.
SRM platforms capture data signals to reverse-engineer a clear picture of customer needs, which then define go-to-market strategies. Go-to-market teams use the platform’s functionality and integrations to streamline GTM execution.
Investments in SRM technology enable users to scale strategic planning to keep pace with the process- and execution-heavy revenue technology ecosystem. Pairing SRM with platforms that enable execution results in increased return on all revenue technology investments.