Persistence is key. Persistently irrelevant outreach is not. Sales requires a balance of quality and quantity. The world has over-indexed on the numbers game and we, for one, are tired of all the spam.
Personas are critical to market understanding. They are terrible for connecting with other humans. When you anchor on personas you stop listening to the person. They, in turn, will stop listening to you.
Strategic, transformational conversations drive strategic, transformational value. These real partnerships yield real revenue.
Tactical sales tools are great at automation and scale, but you can’t mass-produce meaningful engagement. Real relationships require strategy to unlock value.
From Rev Ops to Marketing to Sales and even Value Advisory, successful implementation of SRM unifies all functions around customer-centricity.
SRM platforms capture data signals to reverse-engineer a clear picture of customer needs, which then define go-to-market strategies. Go-to-market teams use the platform’s functionality and integrations to streamline GTM execution.
Structured and unstructured account data. The information you know you need to research but never have the time.
Curated analysis of signals using machine learning (ML), logic learning machines (LLM), semantic search, etc. to identify account context.
High integrity knowledge and strategic insights graph to develop a unique account and buyer profile. The convergence of deep AI account insight and human connection building.
Guided Strategy Development fundamentally aligned with the customer’s needs.
Now, roll your strategies into GTM Workflows to drive more organizational success.
Investments in SRM technology enable users to scale strategic planning to keep pace with the process- and execution-heavy revenue technology ecosystem. Pairing SRM with platforms that enable execution results in increased return on all revenue technology investments.
Do your part in bringing strategy back to sales. Request an invite to the strategic sales network.
