When account strategies couldn’t keep pace with industry trends and customer market position, a Fortune 50 technology company rolled out Databook as a fundamental pillar in its account planning process.
You have to have a tool like Databook in order to empower your account team with trusted and reliable information…it has to be something that they feel confident in using.
[Databook gives us] a very easy way of seeing what our value prop can be, in what area of the customer's business, and we can help our sellers articulate the right message.
Databook is an extremely powerful tool for analyzing and digging into your accounts. The main problem it is solving for me is to guide me around each account, so when I get someone on the phone with me or in a meeting, I am much more knowledgable about their business' current state.