An Inside Line on Your Buyer’s Strategy
Databook’s AI-driven engine translates millions of market data signals into actionable sales strategies, each one intelligently mapping your solutions to a buyer’s financial pain and priorities.
What data and insights are available on the platform?
Databook aggregates and analyzes data on 32,000+ public and private companies around the world including first-party (think financial disclosures and websites), second-party (think data from your CRM and your relevant solutions + case studies), and third-party (think news coverage from high-quality sources) data.
This data is updated and processed in real time by our proprietary Artificial Intelligence and Machine Learning algorithms to recommend high-value strategies your GTM team can act on right away. These strategies are based on factors including the strategic priorities of the prospect, the financial performance relative to their peers, the functional roles of executive buyers, and uniquely, the best-fit solutions to address pain.
Where does the data come from?
Data’s in our name, so we know how important it is for sellers to nail every detail of the customer’s story to establish credibility. We ingest firmographic, financial, consensus estimate, business segment, professional, key development, and investor transcript data for public and private companies from S&P Global, because of its global coverage and reputation for high data quality. Original data sources are identified and explorable directly from the platform whenever more context is needed.
How does Databook use AI?
Databook’s AI goes beyond the capabilities of ChatGPT for sales use cases. What typically takes elite sellers weeks to do happens in seconds with the Databook platform, tapping generative AI, machine learning (ML), and pattern identification.
- Generative AI simplifies critical information into tactical tools and resources specifically for sales. Databook synthesizes all relevant financial documents, transcripts, reports, and more into usable information.
- There’s more value in connecting the dots to the full story than any individual data point. ML identifies connections across multiple documents and metrics in the value graph to give sellers the right strategy, minus dozens hours of research and mental processing.
- Databook identifies emerging trends by employing AI and pattern identification to find semantic highlights across industries and companies. New, relevant solutions to your customers’ problems are surfaced to your GTM team as they occur.
How does it integrate with my other systems?
Databook brings strategic relationship management directly into Salesforce Sales Cloud and Microsoft Dynamics 365 to integrate with your team’s existing workflows. As account information updates and new opportunities are identified, sellers receive notifications via email, Slack, and Teams to stay on top of the biggest opportunities. Custom integrations that bring Databook’s key insights into your systems are also available.