ABM / Marketing teams
Win executive attention with campaigns that resonate
Databook gives marketing teams the buyer-back insight and GTM alignment needed to run campaigns that sales trusts, executives believe in, and the business can measure in revenue.
The struggle is real
Are your campaigns generating pipeline—or just activity?
Marketing is under more pressure than ever to prove impact on revenue, not just pipeline. But without deep buyer insight, campaigns default to firmographics, shallow intent data, or surface-level personalization that fails to resonate with executives. Scaling 1:1 or 1:few programs becomes resource-intensive, sales and marketing fall out of sync, and marketers struggle to build credibility in the C-suite. The result: wasted spend, misaligned execution, and missed growth targets.
Bottom line: Without systemic alignment and insight derived directly from buyer priorities, ABM programs remain disconnected from revenue outcomes.
Common roadblocks include:
- Campaigns built on firmographics or basic intent signals
- Messaging that doesn’t connect to executive priorities
- Difficulty scaling personalization across large account lists
- Misalignment with sales on who to target and how
- Weak attribution between campaigns, pipeline, and closed revenue
The winning formula for ABM isn’t just data or AI—it’s AI plus human storytelling. Databook frees marketing teams to focus on bold creative while ensuring every campaign is grounded in customer-back insight.
Former VP of ABM at UiPath & Qlik
How Databook Helps
Base campaigns on what buyers really need, not what you're trying to sell
With Databook, you can:
- Target with precision: Define and refine ICPs using buyer priorities, propensity scoring, and urgency signals
- Craft executive-ready messaging: Generate narratives and PoVs tied directly to strategic initiatives
- Scale personalization: Execute 1:1, 1:few, and 1:many programs without resource bottlenecks
- Align with sales: Share a single source of account truth across GTM teams
- Prove and improve ROI: Track pipeline contribution and revenue impact in real time
Databook makes ABM customer-back, measurable, and aligned with the rest of GTM.
Marketers get access to the same trusted intelligence sellers use, so campaigns mirror what top sellers do best: target, tailor, and engage with precision. Automated insights and guided workflows shorten campaign cycles from months to hours. And because Databook integrates marketing with sales and RevOps in a closed loop, impact is visible in pipeline and revenue, not just engagement metrics.
See how it works:
Why Databook is different
ABM platforms can surface intent, but they don’t tie campaigns to what buyers actually care about. DIY personalization is costly and hard to scale. And disconnected tools rarely earn executive credibility. Databook is different.
Databook connects the dots between account intelligence, guided workflows, and measurable outcomes. Instead of chasing intent signals in isolation, campaigns are built on the same customer-back insights sellers use to win with executives. Messaging becomes credible, personalization becomes scalable, and attribution becomes clear. With Databook, marketing isn’t running parallel to sales — it’s integrated into the GTM system, driving growth the business can see and trust.
Buyer-back precision
C-suite credibility
Systemic alignment
Faster cycles, bigger impact
Who’s Databook for?
See what other teams can do with Databook
Built to make you better at closing bigger deals. Over and over.
We'll have your first workflow running in just five days.
And we're so sure we can unlock $10m in sales productivity in your first year, we guarantee it.
We'll have your first workflow running in just five days.
And we're so sure we can unlock $10m in sales productivity in your first year, we guarantee it.
