Head of Marketing
With 20+ years in high-tech marketing, Sarah leads Databook’s marketing efforts, shaping product positioning, content strategy, and customer communications. She brings deep experience in storytelling, design thinking, and go-to-market execution—anchoring Databook’s brand in clarity, creativity, and results.
Sarah is passionate about building cross-functional collaboration across sales, product, customer success, and marketing. At Databook, she translates this passion into advancing a precision GTM organization—ensuring marketing efforts are tightly aligned to customer needs and enterprise value creation.
Sarah first partnered with Databook in 2020, working on messaging and thought leadership, before stepping into a full-time role in 2024. Previously, she founded and ran a marketing consultancy, which served clients like Udemy Business, VMware, Talend, and Jobvite. Earlier in her career, she held roles at TDA Group and Verifone focused on integrated content and communications.
Sarah holds a B.A. from Stanford University and lives in the DFW area. Outside of work, she’s a mom, crossword addict, curious learner, and die-hard (yet frequently disappointed) Dallas Cowboys fan.
