Platform
- Databook Guided Selling Platform
  The system behind consistent, scalable revenue growth.
  Components
  Core intelligence
  
  Our proprietary data and reasoning layer that fuels smarter territory design, predictive account scoring, and buyer alignment.
  
  GTM Control Center
  
  Where sales and revenue operations design coaching workflows, customize agents and assets, and analyze team performance.
  
  DatabookAI
  
  Where sellers and marketers leverage conversational prompts and guided coaching workflows to drive bigger, better deals.
  
  Professional services
  
  Dedicated customization and deployment support designed to deliver fast ROI and real results.
  
  Capabilities
  For sales & revenue operations
  
  Everything you need to plan, build, measure, and scale GTM productivity.
  
  For sellers & marketers
  
  Everything you need to strategize, prepare, engage, and win large, transformational deals.
  
  Integrations
  Databook for Slack & Teams
  
  Deliver Databook coaching workflows, assets and insights right where your team already works.
  
  Databook API
  
  Integrate, extend, and automate workflows through a flexible API designed for enterprise system compatibility.
  
  Guided selling and the future of enterprise GTM
  Grab our latest white paper to learn how agentic AI is redefining sales productivity and growth.
  Read more
Solutions
- Solutions
  Sales & revenue operations
  Territory planning & management
  
  Improve rep alignment by enhancing P2B models with buyer context and closed loop feedback.
  
  Account scoring & segmentation
  
  Fuel your scoring models with deeper signals that reflect buyer intent and readiness.
  
  Sales capacity planning
  
  Forecast and allocate headcount based on enriched market and pipeline data.
  
  Seller maturity analytics
  
  Measure and uplevel every seller based on actual performance and productivity.
  
  GTM execution & enablement
  Account planning
  
  Drive strategic focus and consistent execution across accounts.
  
  Prospecting
  
  Find high-fit buyers and tailor outreach that lands.
  
  ABM / Marketing
  
  Coordinate campaigns and messaging around shared priorities.
  
  Meeting prep
  
  Walk in ready with insights & assets that move the conversation forward.
  
  Pipeline progression
  
  Identify deal risk and guide next-best actions that close.
  
  Business value
  
  Deliver strategic messaging tied to customer outcomes.
  
  Who is Databook for?
  Sales & revenue operations
  
  Fuel smarter planning and execution with enriched buyer context.
  
  GTM leadership
  
  Drive pipeline progression and scale strategic selling behaviors.
  
  Account executives & BDRs
  
  Get guidance, insights, and assets to win more—faster.
  
  ABM / Marketing
  
  Target, message, and activate accounts aligned to real buyer needs.
  
  Get Started Today
Services
Resources
- Resources
  Learn
  About
  
  Meet our team, learn our values, and see open career opportunities.
  
  Events
  
  See where Databook will be next and other activities we’ve got planned.
  
  Blog
  
  Catch the latest posts, guides, and resources from Databook experts.
  
  Press & Media
  
  Find our latest announcements and news stories here.
  
  Release Notes
  
  Stay current on the latest Databook features.
  
  Contact
  Email
  
  info@trydatabook.com
  
  Phone
  
  650.451.7815
  
  Address
  
  3000 El Camino Real
  1st Floor, BLDG 1
  Palo Alto, CA 94306
  
  What's New
  
  Databook Launches Guided Selling Platform to Optimize GTM Execution and Revenue Growth
  
  Databook's new guided selling platform integrates front-line seller tools with strategic planning and analytics to help sales, marketing, and customer success teams align for stronger revenue outcomes....
  Read more >>: Databook Launches Guided Selling Platform to Optimize GTM Execution and Revenue Growth
  
  Get Started Today
  
  Help Center
Why Databook?
- Why Databook
  What sets Databook apart?
  Learn how to steer clear of the noisy AI market.
  Sales transformation
  
  Dive deeper into what it takes to drive more large, transformational deals at scale with AI.
  
  Databook's advanced reasoning engine
  
  Learn more about how it works and why it matters to your AI outputs.
  
  GTM domain expertise
  
  Databook brings decades of domain expertise into everything we do.
  
  What are closed-loop analytics?
  
  Explore how the Databook platform actually learns and improves with use.
  
  Built for enterprise needs
  
  Databook isn’t an AI toy—we’re made for elite organizations and complex deals.
  
  Build, buy, or build with?
  
  Understand the differences between DIY and building on the Databook platform.
  
  Databook vs. other solutions
  
  Learn how Databook compares to other AI platforms.

START TYPING AND PRESS ENTER TO SEARCH

Platform
- Databook Guided Selling Platform
  The system behind consistent, scalable revenue growth.
  Components
  Core intelligence
  
  Our proprietary data and reasoning layer that fuels smarter territory design, predictive account scoring, and buyer alignment.
  
  GTM Control Center
  
  Where sales and revenue operations design coaching workflows, customize agents and assets, and analyze team performance.
  
  DatabookAI
  
  Where sellers and marketers leverage conversational prompts and guided coaching workflows to drive bigger, better deals.
  
  Professional services
  
  Dedicated customization and deployment support designed to deliver fast ROI and real results.
  
  Capabilities
  For sales & revenue operations
  
  Everything you need to plan, build, measure, and scale GTM productivity.
  
  For sellers & marketers
  
  Everything you need to strategize, prepare, engage, and win large, transformational deals.
  
  Integrations
  Databook for Slack & Teams
  
  Deliver Databook coaching workflows, assets and insights right where your team already works.
  
  Databook API
  
  Integrate, extend, and automate workflows through a flexible API designed for enterprise system compatibility.
  
  Guided selling and the future of enterprise GTM
  Grab our latest white paper to learn how agentic AI is redefining sales productivity and growth.
  Read more
Solutions
- Solutions
  Sales & revenue operations
  Territory planning & management
  
  Improve rep alignment by enhancing P2B models with buyer context and closed loop feedback.
  
  Account scoring & segmentation
  
  Fuel your scoring models with deeper signals that reflect buyer intent and readiness.
  
  Sales capacity planning
  
  Forecast and allocate headcount based on enriched market and pipeline data.
  
  Seller maturity analytics
  
  Measure and uplevel every seller based on actual performance and productivity.
  
  GTM execution & enablement
  Account planning
  
  Drive strategic focus and consistent execution across accounts.
  
  Prospecting
  
  Find high-fit buyers and tailor outreach that lands.
  
  ABM / Marketing
  
  Coordinate campaigns and messaging around shared priorities.
  
  Meeting prep
  
  Walk in ready with insights & assets that move the conversation forward.
  
  Pipeline progression
  
  Identify deal risk and guide next-best actions that close.
  
  Business value
  
  Deliver strategic messaging tied to customer outcomes.
  
  Who is Databook for?
  Sales & revenue operations
  
  Fuel smarter planning and execution with enriched buyer context.
  
  GTM leadership
  
  Drive pipeline progression and scale strategic selling behaviors.
  
  Account executives & BDRs
  
  Get guidance, insights, and assets to win more—faster.
  
  ABM / Marketing
  
  Target, message, and activate accounts aligned to real buyer needs.
  
  Get Started Today
Services
Resources
- Resources
  Learn
  About
  
  Meet our team, learn our values, and see open career opportunities.
  
  Events
  
  See where Databook will be next and other activities we’ve got planned.
  
  Blog
  
  Catch the latest posts, guides, and resources from Databook experts.
  
  Press & Media
  
  Find our latest announcements and news stories here.
  
  Release Notes
  
  Stay current on the latest Databook features.
  
  Contact
  Email
  
  info@trydatabook.com
  
  Phone
  
  650.451.7815
  
  Address
  
  3000 El Camino Real
  1st Floor, BLDG 1
  Palo Alto, CA 94306
  
  What's New
  
  Databook Launches Guided Selling Platform to Optimize GTM Execution and Revenue Growth
  
  Databook's new guided selling platform integrates front-line seller tools with strategic planning and analytics to help sales, marketing, and customer success teams align for stronger revenue outcomes....
  Read more >>: Databook Launches Guided Selling Platform to Optimize GTM Execution and Revenue Growth
  
  Get Started Today
  
  Help Center
Why Databook?
- Why Databook
  What sets Databook apart?
  Learn how to steer clear of the noisy AI market.
  Sales transformation
  
  Dive deeper into what it takes to drive more large, transformational deals at scale with AI.
  
  Databook's advanced reasoning engine
  
  Learn more about how it works and why it matters to your AI outputs.
  
  GTM domain expertise
  
  Databook brings decades of domain expertise into everything we do.
  
  What are closed-loop analytics?
  
  Explore how the Databook platform actually learns and improves with use.
  
  Built for enterprise needs
  
  Databook isn’t an AI toy—we’re made for elite organizations and complex deals.
  
  Build, buy, or build with?
  
  Understand the differences between DIY and building on the Databook platform.
  
  Databook vs. other solutions
  
  Learn how Databook compares to other AI platforms.

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Latest Past Events

Aug 6 2024

August 6, 2024 @ 2:00 pm - 3:00 pm EDT

Databook’s Technology Roadmap

Get an exclusive glimpse at Databook's product roadmap directly from our new CTO, Ivan Galea.

Jul 11 2024

July 11, 2024 @ 1:00 pm - 1:45 pm EDT

Cultivating Customer Champions: the path to ultimate advocacy

Building customers into champions is more important than ever to get deals across the line, increase adoption, and help secure renewals. In this session you'll learn how to develop these critical relationships into your ultimate advocates.

Jun 5 2024

June 5, 2024 @ 1:00 pm - 1:45 pm EDT

Getting RevOps to say “yes” to your next deal

A big part of many enterprise deals is getting the thumbs up from RevOps. In this session, a VP of RevOps will walk you through how to best execute this critical stage of the deal cycle.

Databook is the leader in guided selling and agentic workflows for enterprise GTM teams. Purpose-built to support the largest, most complex sales motions, Databook helps companies win more transformational deals and build the next generation of 10x sellers. Our AI-powered platform combines trusted data, embedded coaching, and push-based execution to elevate seller performance in the flow of work. Databook customers—including Salesforce, Microsoft, Databricks, and others—generate over $500 billion in annual revenue, significantly influenced by the Databook platform.

Get Started Now

AI Sales Assistant

Sales Intelligence

Market Intelligence

Shreyans Gala

Head of India Operations

Shreyans is a seasoned research and operations leader with over 15 years of experience across the financial, research, and data landscapes. As Director of Operations for the India division at Databook, he has played a pivotal role in building and scaling a high-performing data and insights function—growing the team to 40+ professionals across multiple domains.

Central to Shreyans’ leadership philosophy is his belief that data and research are the “new oil,” a principle that underpins Databook’s commitment to leveraging third-party data with the highest standards of quality and consistency. This approach enables the delivery of relevant and actionable insights that empower customers to make informed decisions. A strong advocate of people-centric leadership, Shreyans is known for developing talent, driving innovation, and empowering teams to operate with clarity, confidence, and purpose.

Before joining Databook, Shreyans gained valuable research experience at Aranca and Deloitte, where he built domain expertise across financial research, business intelligence, and market analytics. He holds a Master’s Degree in Finance and a Bachelor’s Degree in Commerce from Mumbai University.

Hriday Vaid

Chief of Staff to the CEO

Hriday serves as Chief of Staff and Senior Manager of Go-to-Market (GTM) at Databook, where he plays a pivotal role in reimagining the future of work while driving GTM excellence for the world’s leading sales organizations.

Previously, Hriday advanced through multiple roles at Databook since joining in 2022, demonstrating his ability in building trust with senior enterprise stakeholders and helping translate complex business outcomes into measurable value. Before Databook, Hriday built a strong foundation in financial services, holding positions across operations, advisory, and strategy.

Hriday holds a Bachelor of Commerce degree from the Smith School of Business at Queen’s University, where he also co-chaired the Queen’s Finance Association.

Chris Ford

Head of Global Solutions

Chris Ford is the Head of Global Solutions at Databook, where he helps enterprise GTM teams create clearer strategies, stronger customer narratives, and more predictable growth.

With more than a decade leading Solutions organizations at high-growth SaaS companies, Chris has spent his career helping GTM teams simplify complex technology into stories that win executive trust and drive revenue.

At Clari, he led Solutions for the Americas, partnering with some of the world’s top SaaS companies to improve forecasting accuracy, strengthen deal execution, and build more efficient revenue engines. His work helped teams communicate value more clearly and run tighter, more predictable pipelines.

Before joining Databook, Chris served as Head of Solutions at Copy.ai, where he built the Solutions function from the ground up. He developed the early playbooks for AI-powered selling, shaped cross-functional workflows, and guided large enterprises through high-impact AI deployments focused on real business outcomes.

At Databook, Chris brings deep experience at the intersection of storytelling, AI, and revenue strategy. His focus is simple – helping customers understand their buyers more clearly, elevate every conversation, and turn their go-to-market motion into a consistent driver of revenue impact.

Jenn Junkin

Head of Sales

Jenn Junkin is the Head of Sales at Databook. With nearly two decades of sales experience in the tech industry, Jenn has navigated the evolving landscape from pre-IPO disruptors to global enterprise giants. She has held key individual contributor and leadership roles at companies including Yelp, Salesforce, ServiceNow, and Moveworks (acquired by ServiceNow), consistently leveraging the power of AI to drive innovation and deliver meaningful business outcomes for her clients.

Before joining Databook, Jenn led Sales, Business Development, and Demand Generation at Copy.ai (acquired by Fullcast), where she helped shape the go-to-market strategy that fueled rapid growth.

At Databook, Jenn brings her deep passion for the GTM space, particularly the intersection of AI, strategy, and sales excellence to help enterprise organizations transform how they connect with customers and drive revenue growth.

Fei Gao

Head of Finance & Accounting

Fei Gao is the Head of Finance and Accounting at Databook, bringing extensive expertise in financial strategy, corporate accounting, and regulatory compliance. She has a strong background in both public accounting and private industry.

With a strong background in global finance, Fei leads the company’s financial planning, forecasting, and compliance efforts, ensuring operational efficiency and fiscal responsibility. Prior to joining Databook, she played a key role in managing multi states financial operations at SESH, overseeing tax strategies, and improving financial processes to support business scalability.

Fei is passionate about leveraging data-driven insights to drive strategic decision-making and foster cross-functional collaboration. Committed to operational excellence, she continues to support Databook’s mission by strengthening financial infrastructure and enabling sustainable growth.

Fei holds an active CPA license and an MBA from Concordia University Irvine.

Sarah Close

Head of Marketing

With 20+ years in high-tech marketing, Sarah leads Databook’s marketing efforts, shaping product positioning, content strategy, and customer communications. She brings deep experience in storytelling, design thinking, and go-to-market execution—anchoring Databook’s brand in clarity, creativity, and results.

Sarah is passionate about building cross-functional collaboration across sales, product, customer success, and marketing. At Databook, she translates this passion into advancing a precision GTM organization—ensuring marketing efforts are tightly aligned to customer needs and enterprise value creation.

Sarah first partnered with Databook in 2020, working on messaging and thought leadership, before stepping into a full-time role in 2024. Previously, she founded and ran a marketing consultancy, which served clients like Udemy Business, VMware, Talend, and Jobvite. Earlier in her career, she held roles at TDA Group and Verifone focused on integrated content and communications.

Sarah holds a B.A. from Stanford University and lives in the DFW area. Outside of work, she’s a mom, crossword addict, curious learner, and die-hard (yet frequently disappointed) Dallas Cowboys fan.

Frank Wittkampf

Head of Applied AI

Frank is Head of Applied AI at Databook. Previous roles include CEO and co-founder of VM-X (ai infrastructure), CTO of Thru.ai (an agentic platform for Healthcare), and VP of Innovation & Strategy at Western Digital, where he led diverse teams of PMs and engineers. At Uplift (a Fintech company), Frank served as Chief Data Officer, where he helped scale the company from 20 to ~200 people across multiple domains. At McKinsey & Company, he was an Engagement Manager in the Silicon Valley Tech practice.

With a master’s in Physics and an MBA from Kellogg, Frank blends technical acumen with leadership finesse.

Natalie Novitskiy

Head of People Operations

Natalie Novitskiy is the Head of People Operations at Databook, where our vision is to empower individuals to achieve their best work. In this role, she oversees all facets of HR, including talent acquisition and development, employee experience, and the company’s global strategy and compliance.

Prior to Databook she led People initiatives at Mantra Bio and earlier in her career served as the Head of People at Bluescape. Natalie holds a Bachelor of Science in Marketing from SJSU, is a certified Professional in Human Resources (PHR), and has studied Mediation and Conflict Resolution at UC Berkeley. She enjoys snowboarding and boxing and lives in the Bay Area.

Alex Barrett

Co-founder, Product

Alex Barrett is a Co-founder of Databook. Alex makes Databook’s customer-centric insights relevant and actionable for our users.

Previously, Alex worked as a freelance content strategist for clients including Accenture and the World Economic Forum. He also brings a decade of experience as a journalist, researching and producing television documentaries for the BBC.

Alex graduated in Modern Languages from Cambridge University.

Ivan Galea

CTO

Ivan Galea is the Chief Technology Officer, leading AI, Engineering, and Product Management. With a proven track record of partnering with C-suite executives and Boards of Directors, Ivan excels in unlocking and scaling business value through data and AI capabilities.

Ivan’s extensive experience spans high-growth environments across multiple industries, where he has consistently created innovative data products that bridge the gap between technical and business needs. His leadership encompasses AI/ML, analytics/data science, product management, and data engineering, with significant roles at Atlassian, Box, PayPal, and in Wall Street. He has also advised numerous tech startups.

Ivan holds a Ph.D. from Yale University, a Master’s Degree from the University of Pittsburgh, and a Bachelor’s Degree from the University of Malta.

Anand Shah

Co-founder & CEO

Anand Shah is CEO and Co-founder of Databook. Anand brings to Databook more than 15 years of experience as an expert in consulting Fortune 500 CXOs on how companies drive top-line growth for the enterprise. Before founding Databook, Anand was an Engagement Partner at Accenture Strategy, leading their engagement with the World Economic Forum on Digital Transformation, and a global lead for Accenture’s Strategic Insights group.

Anand holds a dual-MBA from Columbia Business School and London Business School, a Master’s Degree in Finance from the University of Reading, and a Bachelor’s Degree in Computer Science from Imperial College London.

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Databook Guided Selling Platform

Components

Core intelligence

GTM Control Center

DatabookAI

Professional services

Capabilities

For sales & revenue operations

For sellers & marketers

Integrations

Databook for Slack & Teams

Databook API

Guided selling and the future of enterprise GTM

Sales & revenue operations

Territory planning & management

Account scoring & segmentation

Sales capacity planning

Seller maturity analytics

GTM execution & enablement

Account planning

Prospecting

ABM / Marketing

Meeting prep

Pipeline progression

Business value

Who is Databook for?

Sales & revenue operations

GTM leadership

Account executives & BDRs

ABM / Marketing

Learn

About

Events

Blog

Press & Media

Release Notes

Email

Phone

Address

What sets Databook apart?

Sales transformation

Databook's advanced reasoning engine

GTM domain expertise

What are closed-loop analytics?

Built for enterprise needs

Build, buy, or build with?

Databook vs. other solutions

Databook Guided Selling Platform

Components

Core intelligence

GTM Control Center

DatabookAI

Professional services

Capabilities

For sales & revenue operations

For sellers & marketers

Integrations

Databook for Slack & Teams

Databook API

Guided selling and the future of enterprise GTM

Sales & revenue operations

Territory planning & management

Account scoring & segmentation

Sales capacity planning

Seller maturity analytics

GTM execution & enablement

Account planning

Prospecting

ABM / Marketing

Meeting prep

Pipeline progression

Business value

Who is Databook for?

Sales & revenue operations

GTM leadership

Account executives & BDRs

ABM / Marketing

Learn

About

Events