It’s a confusing but critical time in B2B sales. Despite increased investments in tactical tools, seller productivity and quota attainments are at historic lows. And companies are feeling the sting, with valuations declining and investor expectations looming large on the horizon.
What gives? Why are sellers having so much trouble moving critical deals from pipeline to close? Why isn’t existing sales tech closing the gap between buyers and sellers? And could generative AI be the trick to reinvigorating seller productivity and helping sales leaders get teams back on track?
On Fri. 12/15 at 1pm ET / 10am PT, Databook CEO Anand Shah unpacks these questions and more in a fireside chat with DCMI Research founders Matt Dixon and Ted McKenna, award-winning co-authors of The JOLT Effect, as well as Tony Gilbert, GM/VP of Sales at Databricks.
Join us to learn:
* Insights on AI’s role in the future of sales from DCMI’s latest Harvard Business Review article
* The latest research from Databook & DCMI on the strategic sales gap between buyers and sellers—and why existing technology won’t close it
* How gen AI will play a pivotal role in helping sellers master the Holy Grail of high-value deals: executive selling
* Plus: an inside look at how Databook’s new AI assistant interface makes it easier than ever for sellers to connect strategically and close deals
