With 20+ years in high-tech marketing, Sarah leads Databook’s marketing efforts, shaping product positioning, content strategy, and customer communications. She brings deep experience in storytelling, design thinking, and go-to-market execution—anchoring Databook’s brand in clarity, creativity, and results.

Sarah is passionate about building cross-functional collaboration across sales, product, customer success, and marketing. At Databook, she translates this passion into advancing a precision GTM organization—ensuring marketing efforts are tightly aligned to customer needs and enterprise value creation.

Sarah first partnered with Databook in 2020, working on messaging and thought leadership, before stepping into a full-time role in 2024. Previously, she founded and ran a marketing consultancy, which served clients like Udemy Business, VMware, Talend, and Jobvite. Earlier in her career, she held roles at TDA Group and Verifone focused on integrated content and communications.

Sarah holds a B.A. from Stanford University and lives in the DFW area with her family and rescue dogs. Outside of work, she’s a crossword addict, curious learner, and die-hard Dallas Cowboys fan.

Fei Gao is the Head of Finance and Accounting at Databook, bringing extensive expertise in financial strategy, corporate accounting, and regulatory compliance. She has a strong background in both public accounting and private industry.

With a strong background in global finance, Fei leads the company’s financial planning, forecasting, and compliance efforts, ensuring operational efficiency and fiscal responsibility. Prior to joining Databook, she played a key role in managing multi states financial operations at SESH, overseeing tax strategies, and improving financial processes to support business scalability.

Fei is passionate about leveraging data-driven insights to drive strategic decision-making and foster cross-functional collaboration. Committed to operational excellence, she continues to support Databook’s mission by strengthening financial infrastructure and enabling sustainable growth.

Fei holds an active CPA license and an MBA from Concordia University Irvine.

Ivan Galea is the Chief Technology Officer, leading AI, Engineering, and Product Management. With a proven track record of partnering with C-suite executives and Boards of Directors, Ivan excels in unlocking and scaling business value through data and AI capabilities.

Ivan’s extensive experience spans high-growth environments across multiple industries, where he has consistently created innovative data products that bridge the gap between technical and business needs. His leadership encompasses AI/ML, analytics/data science, product management, and data engineering, with significant roles at Atlassian, Box, PayPal, and in Wall Street. He has also advised numerous tech startups.

Ivan holds a Ph.D. from Yale University, a Master’s Degree from the University of Pittsburgh, and a Bachelor’s Degree from the University of Malta.

Frank is Head of Applied AI at Databook. Previous roles include CEO and co-founder of VM-X (ai infrastructure), CTO of Thru.ai (an agentic platform for Healthcare), and VP of Innovation & Strategy at Western Digital, where he led diverse teams of PMs and engineers. At Uplift (a Fintech company), Frank served as Chief Data Officer, where he helped scale the company from 20 to ~200 people across multiple domains. At McKinsey & Company, he was an Engagement Manager in the Silicon Valley Tech practice.

With a master’s in Physics and an MBA from Kellogg, Frank blends technical acumen with leadership finesse.

Natalie Kroll is the Head of People Operations at Databook, where our vision is to empower individuals to achieve their best work. In this role, she oversees all facets of HR, including talent acquisition and development, employee experience, and the company’s global strategy and compliance.

Prior to Databook she led People initiatives at Mantra Bio and earlier in her career served as the Head of People at Bluescape. Natalie holds a Bachelor of Science in Marketing from SJSU, is a certified Professional in Human Resources (PHR), and has studied Mediation and Conflict Resolution at UC Berkeley. She enjoys snowboarding and boxing and lives in the Bay Area.

Bringing over 15 years of Finance experience to Databook, Evan Thomas serves as Head of Finance and manages the team responsible for all financial operations including FP&A, the controllership, audit, tax, legal, deal desk, procurement and treasury.

Prior to joining in 2022, Evan led corporate and sales FP&A at Avalara and led FP&A at K2 Nintex, focusing on driving executable business decisions while building finance organizations from the ground up.  Evan is passionate about finance and building strong efficient teams.

Evan holds an MBA in Global Finance from Thunderbird and a Bachelor’s degree in Business Management from Asbury University.  Evan currently lives in Phoenix and enjoys international travel and learning about new cultures.

Alex Barrett is a Co-founder of Databook. Alex makes Databook’s customer-centric insights relevant and actionable for our users.

Previously, Alex worked as a freelance content strategist for clients including Accenture and the World Economic Forum. He also brings a decade of experience as a journalist, researching and producing television documentaries for the BBC.

Alex graduated in Modern Languages from Cambridge University.

Anand Shah is CEO and Co-founder of Databook. Anand brings to Databook more than 15 years of experience as an expert in consulting Fortune 500 CXOs on how companies drive top-line growth for the enterprise. Before founding Databook, Anand was an Engagement Partner at Accenture Strategy, leading their engagement with the World Economic Forum on Digital Transformation, and a global lead for Accenture’s Strategic Insights group.

Anand holds a dual-MBA from Columbia Business School and London Business School, a Master’s Degree in Finance from the University of Reading, and a Bachelor’s Degree in Computer Science from Imperial College London.